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Paris isn’t just a museum-city, with its Eiffel Tower, Notre-Dame Cathedral, and the Louvre—it’s also one of the most exciting cities in the world for shopping. It’s well known as a major force in innovation and design.
Parisians have a way of making impeccable style look effortless. Even on modest budgets, they know how to pull off enviable looks with ease. Call it a certain je ne sais quoi, if you will.
Often equated with the capital of luxury—and rightly so—Paris also offers a wide range of shops and products at all price points.
The main luxury boutiques and department stores, such as the famous Galeries Lafayette, are concentrated along the city’s main boulevards, while other shops are spread throughout its many unique neighborhoods.
Putting together a shortlist of interesting Paris boutiques is no easy task… but here are some of our top picks.
MAISON KITSUNÉ
Maison Kitsuné was founded in 2002 by Gildas Loaëc and Masaya Kuroki, the brand’s co-founders and artistic directors.
A trip to Japan inspired them to merge their passions, resulting in a multifaceted brand blending fashion and music. The name “Kitsuné,” which means “fox” in Japanese, symbolizes versatility—and it also became the brand’s logo.
The brand offers a contemporary vision of fashion influenced by both Paris and Tokyo. Maison Kitsuné’s style finds balance between tradition and modernity—concepts that may seem at odds but blend seamlessly here. Their aesthetic is a mix of streetwear and casual chic.
For men, there’s a strong streetwear influence along with more elegant pieces. Standouts include cozy knitwear and staples like bombers and jeans—often embellished with the iconic fox logo.
The women’s line also embraces that casual spirit, offering masculine-inspired pieces like T-shirts and sweatshirts, as well as dresses, skirts, and blouses with fun prints and bright colors.
In 2013, the brand expanded with a new concept: Café Kitsuné—a stylish spot where fashion, music, and design come together. Enjoy high-quality coffee in a modern, cosmopolitan space with a cozy vibe.
APRIL 77
Famous for its line of 60s rock-inspired jeans, April 77 launched its signature slim-fit collection in 2002, marking a turning point in early 21st-century fashion. Years later, this French brand continues to evolve within the ready-to-wear scene, producing quality garments at reasonable prices.
For men, April 77 clothing is sharply tailored to the male form, especially their iconic Jean Joey slim jeans. The entire collection leans into rock ‘n’ roll vibes with acid-washed and dyed T-shirts.
Women can also rock the glam-rock look with pieces inspired by menswear. Denim remains a core element. If this aesthetic speaks to you, this is a must-visit shop.
ALLSAINTS
This French brand is best known for its rocker edge. Initially focused on leather and denim, AllSaints has since broadened its horizons. Today, it offers full wardrobe collections—women can find elegant dresses and tops, while men still get masculine staples like bombers and slim-cut jeans.
KILIWATCH
Located in the heart of the trendy Rue Montorgueil district, Kiliwatch is a mecca for fashion-savvy vintage lovers.
LE MARAIS
Le Marais is where casualwear meets street fashion. It’s also one of the few Parisian neighborhoods where shops open on Sundays, making it a weekend shopping hotspot for locals. This district is packed with intimate boutiques and fashion-forward finds.
Here you’ll find shops like Violette et Léonie or BIS Boutique Solidaire, secondhand specialists where fashionistas can snag designer labels without breaking the bank.
Eco-conscious designer Valentine Gauthier also calls this neighborhood home. Known for blending natural elegance with high and low tech, Gauthier was named an eco-designer in 2011 and is renowned for her forward-thinking, climate-conscious fashion projects.
Parisian fashionistas stroll along Rue Vieille du Temple, where you’ll find designer handbag label Jamin Puech and contemporary, offbeat jewelry by Samuel Coraux.
Finally, we recommend taking a fashion tour with handbag designer Kasia Dietz, who’ll introduce you to even more local talents and hidden fashion gems across the Marais district.
